Query letter quandaries: pro tips from the pros
What stands out in a strong query letter? What red flags in query pitches warn literary agents that a manuscript isn't ready for representation?
The simplest answer: a lot in both directions. Here's a sampling of keen advice from our Book Broker interview series:
I’m really looking for an author who can capture the essence and voice of the story in a short space (and we know it isn’t easy to do and this isn’t a deal breaker). —Karly Caserza
This is something we've heard from a number of agents: an imperfect query letter isn't necessarily a sinker. Agents will still peek at the opening pages of a manuscript even if the query letter was off the mark. However, wowing an agent with your pitch will influence how they approach the rest of your submission.
To conclude, here's a great summary from Kerry D'Agostino of Curtis Brown LTD:
A good query letter always includes the following:
• A quick, direct introduction: What kind of project is this (Upmarket fiction? Literary fiction? Young adult?)? How long is it?
• A brief description of the book: This should be no more than 100-200 words; consider what your “jacket copy” might one day read. Focus on the parts of the story that are easiest to distill. For fiction, who are your main characters? What are their goals? What obstacles do they face in achieving those goals? For nonfiction, what is the central issue that you are exploring, and how are you exploring it?
• Comp titles: Here, you want to list two or three books that were published within the past few years. They should be successful publications, but nothing that seems overly ambitious. When considering your comp titles, you’re not necessarily looking for books that have told the same story that you’re telling, but rather for books that appeal to the same audiences—that are part of the same literary conversations. Where do you see your book on a bookstore shelf?
• An author bio: This is the place to list anything of note about you as a writer—have you had previous publications? Do you have a degree in writing? Have you participated in any writing workshops, events or contests of note?—and also about you as the writer of this particular story. Is there something about your background that connects you to what you’re exploring in these pages?
• Why me: This is an important part of every query, even though it is all too often overlooked. Here, let me know why you are reaching out to me in particular. Did something in my profile catch your eye? Does my work with another author suggest to you that I might be a good fit for your work as well? If there seems to be a genuine connection between your work and one of my clients’ projects, that is something that will stand out to me immediately. —Kerry D'Agostino